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CSM Worldwide, the market leader in automotive forecasting and market intelligence, has released analysis showing that Toyota currently faces more competition in Western Europe than any other auto maker. Hyundai currently faces the least competition. This situation will remain unchanged through 2011.
“The level of competition within a market gives a company an idea of what it can charge for its product within that market,” says Greg Mount, Chief Economist for CSM Worldwide. “High competition tends to lead to slimmer margins while low competition tends to lead to wider margins.”
A list of auto makers in order of those facing the most competition to least competition in Western Europe according to CSM analysis:
1) Toyota
2) General Motors
3) Renault/Nissan
4) PSA
5) BMW
6) Volkswagen
7) Ford
8) Hyundai
CSM uses economic measures of competition based on the number of participants in a market in combination with market segment analysis to create an estimate of a company’s competitive position.
This analysis, along with in-depth look into the European automotive market, will be presented at the firm’s Frankfurt Insider Series Client Briefing: European Outlook held at the International Motor Show (IAA) in Frankfurt, September 15, 2005. For more information on this event, please contact Stephanie Lobel at +49 6172 662 630.
CSM Worldwide (www.csmauto.com) supports more than 350 of the world's top automakers, suppliers and financial organizations with market intelligence and forecasting services. With corporate offices in metro Detroit, CSM Worldwide covers the global automotive environment from London, Frankfurt, Tokyo, Paris, Sao Paulo, Singapore, Shanghai, Bangalore, and Budapest.