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Pressemeldungen

SUPPLIER INTERIOR INTEGRATION REQUIRES NEW APPROACH, ACCORDING TO CSM WORLDWIDE

May 19, 2005
Detroit, Michigan, USA

The concept of complete interior integration is not taking hold in the market as once envisioned, according to Paul Haelterman, Director, Global Market Assessment for CSM Worldwide.

Speaking today at The Auto Interiors Show in Detroit, Mich., Haelterman predicted that while interior integration has not lived up to its promise, the concept of integration will prosper in the future, but at a different level.

““Very little of the grand vision of full interior integration is being undertaken by the supply base in the manner first predicted five years ago. The business model is just not working from the suppliers’ perspective,” says Haelterman. “Suppliers had hoped interior integration would bring large, long-term contracts that allowed them to leverage their in-house capabilities. It just didn’t work. However, integration is occurring and will continue to occur at the module level with suppliers integrating their specific components.”

During his presentation, Haelterman outlined trends in the interior module market:

• Growth in high-content interior module sourcing is staggering. Between 2000 and 2005, the total global dollar value of the combined door hardware, overhead and instrument panel module market has grown from $2.2 billion to $9.3 billion.
• Full cockpit modules (referred to as Level 4 modules) represent the largest single interior module with $6.8 billion in market value for 2005.
• Europe is the current market leader in interior module sourcing, accounting for $4.6 billion or 49 percent of the global high-content module market. However, North America is growing and Asia is just starting. Toyota and Hyundai are fueling the movement in Japan and Korea respectively.

“While full interior integration has not delivered on the big promise,” adds Haelterman, “module integration is growing and will continue to drive change globally.”

CSM Worldwide (www.csmauto.com) supports more than 350 of the world's top automakers, suppliers and financial organizations with market intelligence and forecasting services. With corporate offices in metro Detroit, CSM Worldwide covers the global automotive environment from London, Frankfurt, Tokyo, Paris, Sao Paulo, Singapore, Shanghai, Bangalore, and Budapest.

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